Ethel Waters first made this song famous in her rendition of "Am I Blue?" in the Warner Brothers extravaganza "On With The Show". This was a big film with one of the first uses of Technicolor and was advertised as the first,"all talking, all singing, all technicolor". Ethel Waters sang it with feeling and grace and had critical acclaim. She was attributed with singing this song in January 1929. Possibly because of the popularity of Ethel's rendition both Libby Holman and Annette then recorded it in April of that year. Again, this was probably Wally that wanted to make sure Annette only sang the "hits".